THREE STEPS TO MAINTAINING GROWTH MOMENTUM
Growth is top of mind for many of us and we want to maintain momentum for this next quarter. In this article, I am sharing three key areas that I focus on with clients to audit the source of slow or plateaued growth. You can use them to ensure your own growth over the coming months.
- Ensure your leadership team has a singular focus on key growth goals and approaches. Lack of synergy among core team members can cause the power of your efforts to dissipate and slow your business growth. Alignment and singular focus goes beyond project management tools and weekly meetings to a willingness to have open and direct conversations.
- Deliver on customer expectations through your product experience. Any failure to meet customer service levels can lead to attrition, non-renewals and negative word of mouth. These can all be silent killers to positive growth momentum. Ask for and keep track of customer feedback at regular intervals. Ensure you have the right tools and reporting mechanisms in place to capture the right metrics for your business and your current growth strategy.
- Track market data and customer behavior metrics to understand competitive factors. Seek to understand how changes in your business process or operations could be impacting sales and other outcomes. Develop key insights and respond as needed. My client teams often benefit from having a common approach to translating raw data and metrics into actionable insights and for prioritizing issues that need to be addressed.
Do you already have these in place? What are some additional ways you ensure your business keeps growing? How do you use customer data or ensure leadership alignment?
Do you need help with ensuring your team stays on track, or with ensuring you are meeting customer expectations and making data-driven decisions? If so, send me a message here and let's discuss it further.
I’m sure we can get you pointed in the right direction.
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