How to Discover, Engage and Lead Your Kindred Tribe of Early Adopters

A Kindred — is of the same mind as you. These are people who get you, get your cause and will help you build your movement, once you are able to discover, engage and lead them with your special gifts. They are most likely to be your product's first adopters.

What if I told you that your Kindred tribe is currently congregating in a way that you can easily find and serve them with your gifts? What if I told you they are waiting for a solution that only you can provide in your unique way?

Well it’s true.

They represent your “scene” where you can develop and deliver your highest value as a person and as a business. I think it’s time you pay attention and find your kindred tribe.

Jim Rohn famously said, “You are the average of the five people you spend the most time with.” The point is, you get to be thoughtful and intentional about who you spend your time with and how you engage them in your movement as collaborators, partners and clients.

So where can you find them?

Spolier alert — Your Kindreds are literally everywhere. The key is for you to start reconciling them. They could be a virtual group or in-person network that you are already spend time with. You are related to them when you think “people like us do…..” they are doing the things, thinking the thoughts and being fueled for a cause that you are also interested and fired up about. In the online space, they are likely, listening to the same podcasts, watching the same live streams and blogs or reviewing the same books and podcasts that you love. You can find them engaging both on and offline with people you consider online influences. These are people who are similar to you, they could be leaders that you can learn from, business peers you want to collaborate with or new comers that you can mentor.

I believe that if we seek out a community of people moving in the same direction and you connect with them, you’ll most surely get to your destination and have more fun on the way. The primary objective is to identify and connect in an authentic way, then find how you can serve them before you ever looking to add value for yourself. As modern mogul your goal is to serve as you lead if you keep your heart and focus on this, you literally cannot fail to connect with and influence the people and causes you care about. Isn’t that the reason you are in business anyway? So notice what they could be doing and start engaging.

The action steps:
Who are they? What do they care about? Where are they in their life stage or business? What value do they add to you and the world at large? What can you learn from them? What value can you bring to them? It is simpler that we make it.

The challenge, if you choose to accept it is to reach out and connect with them. Here are some ways you can do this:

Make a list of the following places that you can start connecting your Kindred tribe and fulfilling your goal of building momentum towards your movement.

• List 5 Blogs where they hang out. Can you contribute your voice in the comments or as a guest blogger there?
• List 5 podcast that you love and they listen to. How can you get on that show or find the people who listen to it? How can you connect with them personally and/or for your business?
• List 5 business owners in complimentary niches that you can collaborate with to share your genius and your gifts. Can you reach out to them in the next 2–3 weeks?
• Identify 3 offline places that your tribe hangout. Can you go there and be in community with them? How can you contribute and serve them in a consistent way?

Once you start attracting your Kindred community and tribe, as Seth Godin calls them — create a safe space (i.e. facebook community or meetup group) where you can connect to support each others goals and share ideas on an ongoing basis. It’s much easier to keep building your dream business and life when you feel supported and when you know you can support others. This is part of our human design.

Find your tribe, then come back and tell me about it.