35. How to Bootstrap a B2B Tech Company without Being a Techie
In this episode, we are talking to Olga Yurovski about how she uncovered some insights from her corporate experience and leveraged it to create her B2B SaaS company, Shopperations. Specifically how she got the idea, validated the market, found her ideal tech team, and secured top clients like General Mills, ConAgra, and Mars Wrigley.
Topics and key takeaways from this episode:
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What she did to clarify the market problem for her software and move her ideas forward
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How she hired a dedicated offshore tech team and maintains a relationship of open communication, trust, and results
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Her insights on VC funding and why investors tend to not want to deal with NDAā€™s
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Beyond the metrics and milestones, what it really means to be an entrepreneur
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The secret to her resilience and overcoming obstacles and setbacks in the process
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